PULL UP.
Metro Zoomin' Run Club is an ongoing community project that was born out of wanting to build an environment that uplifts the city, community - and the local projects within it.
I wanted to replicate what I did for another community I'm a part of, except build a brand with the capacity for extended communities to get into and enjoy.
We want to inspire, connect, and sweat.
Within a month we've done multiple collaborations with Edmonton brands ex: Little Bonbon Ice Cream and DRTY Ice Cream
- 150+ Runners
- 4 Brand Collaborations
- 300+ Followers in a month
My Responsibilities Include:
Creative Direction
Event Organizing
Community Management
Social Media Management
Marketing
Running Mascot designed by JC Lutao
Metro Zoomin Trailer filmed and edited by Miguel Del Rosario
Video Recap filmed and edited by Sion Kim
You can see more on Instagram
Digifund is a financial-tech startup platform that facilitates loan transactions between families and personal loan providers from non-bank financial companies & banks. All loan applications are approved and sanctioned by the NBFCs/Banks registered with the Reserve Bank of India.
For this project, I was their marketing strategist, web designer, and content writer.
Responsibilities Include:
Web Design
Content Writer
Marketing Strategist
Email Marketing via Apollo.io
This Artist Feature with Pansy Poke Tattoo Shop is an video reel focused project to showcase the artists work - and more importantly, increase bookings months down the line.
We featured the work of:
Responsibilities Include:
Media Day Coordination
Filming
Staging
Creative Direction
Filmed by myself & Miguel Del Rosario
Editing done by Miguel Del Rosario
During the COVID-19 pandemic, Caffe Tech needed a large-scale e-commerce transition. After a relatively unsuccessful first quarter of 2021, I sat down with the Caffe Tech team for two months and worked out their renewed social media and digital marketing campaign.
THE PLAN
By utilizing new forms of content ie. photography, videography, and advertising budget, I revamped the company's online platform to match today’s standards of engagement strategies.
Integrate YOTPO onto their Shopify store to increase social proof and give a platform for previous customers to leave reviews and feedback.
Create Facebook Page and re-work Instagram to enable their social media as sales platforms (Facebook Commerce Account and Instagram Shopping Integration).
Social Media Management
Launch Facebook+Instagram Ad-Campaign with targeting values based on Google+Shopify Analytics data.
Increase web-activity, funnel activity, and conversions.
Email campaign to increase return customers.
THE OUTCOME
+47% Increase in sales within two months.
+1026% Increase in sales attributed to Marketing. (Tracked with UTM Tags)
Increased the 0.43% Conversion Rate to 0.61%. (Just shy of a 60% increase of buying likeliness.)
35% Increase in total-order in comparison to the months prior.
Krinkle Klean is a local Edmonton cleaning business that services the Greater Edmonton Area.
After successfully applying for the Canadian Digital Adoption Program grant, they were ready to put efforts into their website and eventually get more bookings off of Google, Instagram & Facebook.
I stepped in to refresh their website, social media manager, and their marketing strategist.
Responsibilities Include:
Search Engine Optimization
On-page/Off-page SEO
Web UX/UI Design
Social Media Marketing
Citations
In-house Marketing
In 2018, 100 Sense Co. aimed to be a local-functioning marketing agency specializing in full-circle strategies to connect people to ideas.
THE PLAN
In-order to grow awareness of 100 Sense Co. marketing services, the plan was simple. Get in front of as many people as possible, with a heavy focus on getting the RIGHT people.
The demographic in mind: startups and growth-focused businesses.
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THE SOLUTION
The company needed to focus on two immediate strategies. A local-focused strategy, and an outbound broad-awareness strategy.
For the local-based marketing strategy, they integrated themselves into a local-coworking space. Through immediate connections and networking events, 100 Sense Co would be able to spread its services to the intended focus group ie. startups and growth-focused businesses.
For the broad-based marketing strategy, 100 Sense Co. honed in on account-based strategies via cold outreach campaigns. By utilizing open resources such as Crunchbase, AngelList, Google My Business, and general forms of media channels, they were able to build connections with outreach tactics ie. email marketing.
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THE OUTCOME:
We built brands.
Connecting with local clients and utilizing sales channels to full capabilities for optimized revenue growth.
Establish brand-guides and graphic design for creative-focused projects.
Extended reach into US-based startups in financial-tech, and logistic-tech industries.
E-commerce clients under $2 million of revenue a year averaging 24.7% sales growth after marketing optimization.
ARQ Piano Services needed a new approach to gaining new clients. Most of Arnolds clientele came from word of mouth, and in order to expand his reach, I offered a solution that would match his goals to find new clientele online.
THE PLAN
Create a modern website that would highlight the “need to preserve the pianos life”. To Arnold, the piano isn’t just an object - but an instrument that can transcend through time and last multiple lifespans.
By utilizing Arnold’s accomplishments as an extensive piano technician across Calgary, we would be able to build rapport with newly oncoming website traffic.
In an industry where the company has yet to adapt with the connected age, we needed to debunk their current situation. From business model, areas of strength, and areas requiring growth. From the meeting, we formed a roadmap and set out a course of action.
THE CHALLENGE
With the Redboard™ application fully released, Red Label Trucking wanted to reduce the amount employer liabilities and focus on expanding their business. Both in online presence, and revenue.
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THE OUTCOME
We built systems for the business to free-up resources and function better with automation strategies. From there, we worked on rebuilding their website, making it as information-based as possible.
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“It’s hard for me to spend any time building revenue for the company because I’m too busy wearing all the hats. If I’m not there running the processes, nothing will get done.
— Joshua Kerr, General Manager at Red Label Trucking LTD.
HERE’S WHAT WE DIAGNOSED:
By signing up independent drivers onto their loadboard, they could keep their employee liabilities to a minimum.
There were too many drivers on the loadboard with insufficient job postings. Causing complaints.
Majority of the inquiries for the company usually happened on phone-calls, taking up hours of the day.
There was a lack of time-efficiency due to work loads being spread thin.
Not enough resources available to spend on industry research and out-bound client acquisition for RLT.
The website needed to provide more information about the services offered by Red Label Trucking to avoid unnecessary time constraints.
Mont Thirty was a publication that acted as a haven for creative photographers venturing into their professional careers.
Upon announcing the ‘Mont Thirty’ project, the Mont Thirty needed ideas to build traction to connect people to the publication.
With the efforts of myself, Vivid Ribbon, RADD Films, and vendors, the launch party was set.
For the release party, I had the opportunity to be the Master of Ceremony. I scripted the speeches for the event organizers, established a collective identity, brand voice, and mission statement for the company.
“Making the unknown, known.”
Alberta Green Building Council was in dire-need of video promotion for their upcoming 2019 Alberta Sustainable Building Symposium conference event.
We extensively brainstormed ideas. Pooling together dozens of discussion topics with a very limited time-frame. During the intensive, I created a script that established their voice, mission, and made it appealing to anyone ready to make an impact on our environment.
For the script, I set out to highlight:
Brand Purpose
Business Values
Discussion Topics
Environmental Impacts
Benefits
Call To Action
Incentives
The Child Soldier is a short film directed by award-winning director Eppo Eerkes.
Eppo needed a captivating story that would embody his experience during his trip to Uganda. I had the incredible opportunity to work on the digital copy and a script for celebrity endorsements doing the screening.
Writings included:
Paid Promotions
Story-Telling
Comparative Writing
Engagement Posts
Frontlines was the hub for all breakdancers, pop-lockers, and freestyle dancers to express their art and make a name for themselves. For this project, Frontlines wanted to boast a level of confidence birthed in Edmonton.
With that in mind, I organized words that included exclusivity, character, persona, and confidence- with the intent of generating curiosity and new definition of ‘hype’.
I also drafted the concept for the company logo. The goal was to provide a homage to Edmonton pride. The result of my copywriting, strategic graphic design ended up on social media headlines, flyers, and landing pages.
The event overfilled the venue and surpassed all ticket sale expectations.
(Logo) Graphic Designer: Kurt Bugasto
“Convert More With Less” is a copywriting lesson focused on PPC advertising campaigns.
I discuss the importance of brand clarity, messaging, long-form copywriting, and highlight the values in high performing copywriting.
You can view the full slide-show here:
https://www.slideshare.net/KyleAngeles2/convert-more-with-less
‘Facebook Advertising Tips’ is a series of documented tips created to help business owners, marketers, copywriters, optimize the usage of the Facebook advertising platform.
It goes over subjects such as:
Advertisement Creative
Advertisement Copywriting
Audiences
Language
Tests
Alternatives
Work-Arounds
You can view the full presentation here:
https://www.slideshare.net/KyleAngeles2/facebook-advertising-tips-154029445
